Systeme.io Review

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Is Systeme.io the right platform for you?

Systeme.io was launched in France in 2018 by the French web entrepreneur, Aurelien Amacker.

The all-in-one marketing platform now boasts over 8000 users across the globe.

It is a tool that is designed to meet all your marketing and sales automation needs.

You can use systeme.io to launch, market, and sell your products or services online. This is an unbiased review of systeme.io, based on genuine experience having used other sales and marketing platforms.

In this article, you will learn everything you need to know about systeme.io including:

What is systeme.io?

Systeme.io is one of the most reliable and cost-effective sales and marketing automation tools. 

With systeme.io, you can manage your business from launching to scaling. Automation is crucial to the growth of any online business. 

It allows you more time to concentrate on other tasks, such as developing strategies to boost your sales. For example, Aurelien Amacker was having a rough time trying to market his coaching business. To increase his sales, he hired a professional salesperson and a coach.

Aurelien figured that doing it all by himself was stalling his growth. Upon training his newly hired team, his sales volume started to improve. His idea was working. But he still faced one challenge: he had to use a combination of sales and marketing tools to manage his business. With a salesperson and a coach working under him, Aurelien figured he spent a lot of time and money switching from one tool to another. 

It was also an exciting business opportunity for Aurelien Amacker; to have an all-in-one platform for efficient marketing. With small online businesses in mind, Aurelien founded systeme.io to help entrepreneurs sell their products quickly.

The software was initially released in 2018 and rolled out to the French market. It was later released to the United States and other English-speaking nations. As a result, Systeme.io is one of the few marketing platforms in two languages: English and French.  

is one of the most reliable and cost-effective sales and marketing automation tools. With systeme.io, you can manage your business from launching to scaling.

Automation is crucial to the growth of any online business. It allows you more time to concentrate on other tasks, such as developing strategies to boost your sales. For example, Aurelien Amacker was having a rough time trying to market his coaching business. To increase his sales, he hired a professional salesperson and a coach.

Aurelien figured that doing it all by himself was stalling his growth. Upon training his newly hired team, his sales volume started to improve. 

His idea was working. But he still faced one challenge: he had to use a combination of sales and marketing tools to manage his business. With a salesperson and a coach working under him, Aurelien figured he spent a lot of time and money switching from one tool to another. It was also an exciting business opportunity for Aurelien Amacker; to have an all-in-one platform for efficient marketing. With small online businesses in mind, Aurelien founded systeme.io to help entrepreneurs sell their products quickly.

 The software was initially released in 2018 and rolled out to the French market. It was later released to the United States and other English-speaking nations. As a result, Systeme.io is one of the few marketing platforms in two languages: English and French.  

So, what can systeme.io do for your business?

Every online entrepreneur focuses on one thing: to grow their revenue by increasing their sales volume. However, this is easier said than done. There is just so much to do. In most cases, you have to take up almost all the functions of a new business. This means that you develop the marketing strategies, manage your audience, and still find ways to grow your sales. Well, what if I told you that systeme.io could automate almost all these processes?

Systeme.io allows you to create a sales funnel for each of your products or services. It also offers automated marketing solutions, especially for entrepreneurs who are in the online courses business. Some of the most common functions of systeme.io may include:

  • Email marketing
  • Sales automation
  • Creating and selling membership sites
  • Webinars
  • Online courses creation

And what’s more? Systeme.io offers competitive pricing plans starting at $27/month for the Startup plan. You can also sign up for the free plan to familiarize yourself with the platform before committing your money and resources.

The highest pricing plan is the Enterprise package at $97/month. We shall look at the pricing plans in a separate section of this article. But, first, let’s look at the 9 critical features of the systeme.io all-in-one platform

9 critical features of systeme.io for online businesses

As an all-in-one marketing platform, systeme.io has a lot to offer to both new and existing businesses. It is designed to automate simple processes, including sending automated sales emails and newsletters. Let’s dive right in and look at the significant features of systeme.io marketing software;

Sales Funnels

A sales funnel is a list of steps that reflect on the buyer/customer journey. This builds brand awareness and ends when a customer purchases a product or subscribes to a service. Small businesses must create an elaborate sales funnel for each of their products. Systeme.io offers a powerful funnel builder for all plans. This feature allows you to create marketing pages, landing/sales pages, and even webinars.

Online businesses depend on web visitors. Therefore, you should focus on a profitable sales funnel to generate traffic to the designated sales page.

The funnel builder also offers an A/B testing feature to test performance based on different page designs. Thus, it is easy to pick the appropriate page template based on customer engagement, i.e., the design with the highest engagement or conversion rates.

The funnel builder provides several templates based on the type of funnel you want to create. Systeme.io allows you to create up to four types of funnels:

  • Build an audience (For email lists)
  •  Sell (Sales funnel for products and services)
  • Custom (Create a funnel from scratch)
  • Webinar (For evergreen webinars)

The drag-and-drop editor makes it easy to customize the page templates. This includes uploading custom images, text, or video content to drive traffic to your sales page. Once you configure your automation rules and set split testing, save and launch the funnel. The Stats button at the top will display the page views and conversion rate on your funnel.

You will find helpful tutorials on how to set up sales funnels on their resource page. With systeme.io, you are only a few clicks away from a fully customized sales funnel for your business.

Automation

Automation is an essential aspect of online business marketing. However, like Aurelien, most small business owners have to do it all by themselves. Systeme.io allows you to automate multiple processes, including sending personalized emails, launching an online course, or even membership subscription. This leaves you with plenty of time to handle other more important tasks, such as managing your audience.

In the automation tab on the dashboard, you can choose the processes to automate. The tab options allow you to set up the automation rules and workflows. For example, if you are building an email list, you must configure the automation rules. It could be to attach an e-book or any other lead magnet.

Marketing automation eliminates repetitive tasks such as email sequences sent out to the new subscribers. Systeme.io will require you to configure triggers for automated emails. For example, a customer will gain access to a membership site and subscribe and pay for it. 

You do not have to send the welcome or thank you email manually with the proper automation rules. Instead, you can focus on other tasks such as designing marketing strategies and promoting your product or service.

Other processes that can be automated include:

  • Scheduling  appointments
  • Campaigns to promote products or services
  • Invoicing
  • Payments

Systeme.io offers a centralized platform to automate your marketing efforts. You no longer have to invest in multiple apps to automate every step of your sales funnel.

 Systeme.io also offers fairly priced plans as compared to its competitors. You will be saving both time and money by choosing to automate your sales funnel and other marketing efforts using systeme.io marketing tool.

Email Marketing

Email marketing is an essential aspect of any online business. Syseme.io marketing automation tool has one of the most effective email marketing features. You will most likely use email marketing in all the phases of your sales funnel, i.e., lead generation to closing.

Email builder

Well, systeme.io comes with a built-in email builder. However, I feel that the lack of a customizable email template is a drawback. The platform comes with a text-based type of template similar to what ConvertKit offers. However, Systeme.io email template focuses on increasing engagement and conversion rates instead.

The marketing automation tool allows users to send unlimited emails for all plans. You can create a single email or a series of emails for a campaign to promote your products and services. Besides, systeme.io also allows you to develop auto-responder emails for efficient customer support.

However, I would have liked the platform better if it offered better-looking templates. In addition, it can be a little technical for new users to incorporate buttons and tables. This would mean using shortcodes.

Contact management

You can upload your contacts from a CSV file or build your list manually. The tag feature under the email marketing tool is essential for audience segmentation. 

For example, you can segment your audience based on the date of subscription, the course they enrolled for, or the product they purchased. Tags are essential for targeted email marketing campaigns.

For example, let’s say you previously offered a course, ‘Introduction to Email Marketing, and have many people enroll. As time passes by, you develop a new course, ‘Advanced Email Marketing Course.’ 

Those who took your first course might likely be interested in your second course. Therefore, you can add the tag ‘email marketing 1’ to segment those enrolled for the first course. 

This way, you can pitch your second course in a sequence of email campaigns to the same audience. Targeted marketing is one of the most effective marketing strategies for online businesses.

Once again, I must emphasize the need for automation in email marketing. Marketing automation involves massive data collection. Business owners can predict customer behavior through analytics and reports tools. 

Besides, systeme.io manages your contacts from the same dashboard, and thus it’s easier to segment your audience for easier targeting.

Newsletter builder

Systeme.io also includes a newsletter builder. This feature allows you to keep in touch with your audience. 

The builder comes with a drag-and-drop editor, which makes it easy to customize your newsletter. For example, use the tag system to send personalized newsletters based on customer profiles to segment your audience.

Newsletters are a fantastic way of briefing your contacts on any news; it could be to announce a new product or service that you are offering. You can add images, attachments, and links to customize your newsletter.

Email marketing relies heavily on automation. For instance, you might need to schedule the day and time when you send your email campaign.

Online Course Builder and Membership sites

Systeme.io is a marketing and sales automation tool that focuses on helping online course creators market and sell their courses. However, small business owners can also use the platform to sell other products and services.

 Besides excellent course builder, systeme.io supports membership websites. It is a strategy that can help you maximize your revenue by selling exclusive content to your audience.

Systeme.io comes with a course builder with a drag-and-drop editor. The builder allows you to embed videos from YouTube and other video hosting platforms like Vimeo and Wistia. 

In addition, you can also upload images, custom HTML files, and text course content on the systeme.io course builder. It also allows you to build a responsive website where you can sell and deliver your online course.

You will choose a template when selecting the type of funnel you need. Experienced creators can opt for the custom funnel builder and create their courses from scratch. You can also select an online course template from the funnel builder and customize it by uploading your content. 

Systeme.io also allows you to add a logo, change the theme color or font for branding purposes. Upon successful course creation, you will need to prepare an enrollment page for your students. It is similar to a landing page, and you can always choose your preferred landing page template from the funnel builder.

Membership websites

Are you looking to maximize your revenue from your online course? Systeme.io features a website builder for creators without existing sites. The website builder offers plenty of templates to build responsive and mobile-friendly sites to deliver online courses. In addition, you can also integrate your systeme.io account with an old website (for experienced creators with separate websites).

Systeme.io also comes with a member area. This feature enables you to create membership sites. These sites can only be accessed by those who have subscribed or paid to access exclusive content.

You get to set your terms for your audience to access the content. For instance, they might have to pay a fixed fee for lifetime access, once-off payment, or a recurring charge to access your membership website content.

Systeme.io also has the drip feature. It allows online course creators to release the course for a limited period before closing the subscription or the sale. The drip feature is essential as it encourages your target audience to purchase a course or product with urgency. 

It also helps creators minimize the number of students per enrollment, especially when the course needs 1-on-1 delivery.

Webinars and blog

Systeme.io comes with excellent webinar and blog features for all kinds of businesses. 

Now, webinars are crucial, especially when you are in the business of online courses. They not only keep your students informed but also attract new clients. 

Unfortunately, systeme.io does not support live webinars. However, you can upload pre-recorded or automated webinars to showcase your knowledge about your course or products. 

For example, you can use the Evergreen Webinar feature to persuade clients to sign up for your classes. Alternatively, you can explain how to use your products or the services you offer.

The webinar feature can also serve as a point of engagement between you and your clients. I will use online coaching/course business as an example. 

When Aurelien Amacker created systeme.io, he was focused on how to grow his online coaching business. A detailed webinar can also motivate your prospects to want to find out more about you. Likewise, online course creators want to improve their conversion rates.

Webinars are an excellent tool for engagement. However, a blog does a better job of attracting visitors to your website. 

This is because it provides you with an opportunity to share exciting news about your products or services with your audience. For instance, you can write a detailed product review to show your audience how to use your products.

And what’s more? Systeme.io provides exciting blog page templates. 

Using the drag-and-drop editor, you can customize your preferred template and upload your content. 

However, it would have been better to have a few more templates than the platform currently offers.

 Nevertheless, wouldn’t it be amazing to create, market, promote and sell your products from the same dashboard?

Affiliate Management

Affiliate marketing is one of the most effective marketing strategies right now. This does not come as a surprise, given the low risk and high yield mode of operation. As a small business owner, you can admit that marketing budgets can sometimes be constrained. 

With affiliate marketing, you will only pay your affiliates after they make a sale. Thus, you do not need a huge marketing budget to get started. And this is where systeme.io comes in.

Systeme.io allows you to create an affiliate program for your businesses. You will not have to rely on other affiliate networks to sell your products. Systeme.io has a detailed resource page that will guide you on how to create your affiliate program.

How does it work? When you create your affiliate program, promoters will seek to market your products. They will use their platforms to create content that links to your products. It can be a YouTube channel, Social Media networks, blogs, etc. 

The affiliate program will assign a unique URL for each of your promoters, often referred to as an affiliate link. An affiliate link helps you track sales from different promoters so you can pay them respectively.

Once again, you do not need another platform to manage your affiliates. Create a new funnel and select the ‘Order Form’ page. Go to Affiliate Program Settings on the systeme.io dashboard. 

Configure and set your percentage commission to offer your promoters and save settings. You can now track, manage and pay your affiliates from the same dashboard. It will save you some time if you refer to the tutorials on the systeme.io resource page.

Payments integration

One of the common challenges for online business creators is how to receive payments. Like most online marketing platforms, systeme.io does not have a payment system. However, it makes it easier to accept payments through PayPal, Stripe, and other payment gateways.

Besides, if you want to accept payments worldwide, you can simply integrate your systeme.io account with Zapier. Zapier allows you to integrate your platform with almost any other app you might need.

Once again, you might need to check out their tutorial on integration from their resource page. Nevertheless, getting paid or disbursing funds to your affiliates is relatively easy with systeme.io.

Customer Support

Customer support is one of the most crucial aspects of any online marketing platform. Whether you are a beginner or an experienced user, you will need some guidance on using the app at some point. Systeme.io offers excellent customer support in three significant ways:

  • Help page
  • Facebook Group
  • Submit Request page

I love that the systeme.io help page comes with many information and tutorials to guide you on using the platform effectively. In addition, you will learn everything you need to know about systeme.io from their resource page.

The systeme.io Facebook group is also resourceful. The community is well conversed with the platform, and they are willing to help you solve any problem you might encounter. You can also access the customer support team from the systeme.io Facebook groups.

Systeme.io contact page allows you to leave a request. You can type your questions in the request box. However, I do not always encourage using this option as it could take some time before the support team gets back to you.

The platform also boasts of providing 24/7 email support.

Analytics and Reporting

Systeme.io is an all-in-one marketing and sales platform. As such, it is only fair that it provides analytics to keep track of your performance. Fortunately, systeme.io allows A/B testing, especially on the email marketing feature. 

For example, you can compare different email templates or sales page designs to see which performs better than the other. A/B testing helps you make better decisions while outlining your marketing strategies based on what your prospects like.

Besides, systeme.io also comes with a Click-Through tracking feature to measure your website traffic and email clicks. 

The results from these features should allow you to make informed decisions targeted at improving your customer engagement rates. For detailed analytics, you might consider integrating your systeme.io account with Zapier to allow access to Google Analytics.

Systeme.io Pricing

A lot of online marketing platforms also come with high costs of subscriptions and maintenance.

 However, systeme.io is a bit different. They offer a free plan where you do not have to pay anything. It is a great place to get started, especially for beginner creators. The free plan allows you to store up to 2000 contacts and sends unlimited messages. You can also create up to 3 sales funnels and a blog, all at $0/month.

Systeme.io also has 3 moderately priced plans:

  • Startup plan ($27/month)
  • Webinar plan ($47/month)
  • Enterprise plan ($97/month)

All these plans offer a 14-days free trial and also run affiliate programs. In addition, the Enterprise plan allows up to 15,000 contacts, while the Webinar and Startup plans allow 10,000 and 5,000 contacts.

This makes systeme.io an inclusive platform. Beginners, as well as those who are scaling their online businesses, can use the platform.

Pros and Cons of Systeme.io

Systeme.io is an excellent marketing platform for online entrepreneurs. However, like everything else, it does come with some advantages and some drawbacks. Below, I will highlight some of the weaknesses I have observed concerning the platform.

Pros of systeme.io

  • Free 14-day trial for all plans
  • Offers a free plan for beginners
  • It is relatively cheaper in comparison to its competitors
  • Easy to use with plenty of tutorials and guides on the resource page
  • Does not limit storage space or emails that you can send
  • Offers excellent automation all from the same dashboard
Cons of systeme.io
  • It could take you some time to study and master the platform
  • Does not offer as many analytics and reporting functions as I would prefer
  • The customer support can take some time before they get back to you
  • It is designed with a focus on online courses/coaching business more than on physical products
All in all, I still think systeme.io is a preferable marketing platform, especially for beginner online course creators. You get to manage your business from the same platform without having to integrate other apps.

Conclusion

While systeme.io is an excellent marketing platform, it faces fierce competition from platforms like ClickFunnels, Kartra, and Campaign Monitor. 

But, systeme.io offers fair pricing and is a lot more beginner-friendly. In addition, the platform provides a free plan that allows you to run an affiliate program to promote your products.

Systeme.io also has a helpful resource page with guides and tutorials on how to use the platform. The major drawback of systeme.io is that it does not offer as much analytics and reporting.

Nevertheless, I would recommend this platform, especially for online course creators who want to manage their business from one place.